Uncorking a Story
Episode 4 - Ideation and New Product Developer Bryan Mattimore

Bryan Mattimore is one of America's top experts in applied creativity, ideation facilitation and innovation management. In his career, he has facilitated more than 1500 marketing and business strategy ideation sessions.  Listen up as Bryan discusses his transformation from rational, Ivy League scholar to one of the world's leaders in creativity processes.

In his new book Idea Stormers Bryan explains the how, what, and why of successful innovation and ideation. He presents a diverse selection of easy-to-learn idea-generating techniques such as “brainwalking,” turning your worst ideas into surprising solutions, wishing your way to real results, and many more. He also provides a framework for how anyone tasked with getting creative results from a group—what he calls a “facilitating leader”—can put these techniques to work.

Stick with the interview and you will hear Bryan's take on the role marketing research should play in the fuzzy front end of innovation. Also, be sure to listen up for a Red Dawn reference! Hey, its the first podcast of the fall so this episode pairs well with a nice, robust red. Might I suggest Cannonball Cabranet Sauvignon? 

Direct download: Episode_4_-_Bryan_Mattimore.m4a
Category:Biography -- posted at: 11:22pm EST

Episode 3 - Master Karate Instructor Manny Esmeraldo

This guy is the real deal - he's the guy that Chuck Norris is afraid to Google! Listen up as Mike and Manny talk about the importance of accountability, why you don't always want to be your child's "friend," and why you need to plant your seeds before you eat your vegetables. Also, enjoy a little hair metal trivia!

Direct download: Episode_3_-_Manny_Esmeraldo.m4a
Category:Humor and Movies -- posted at: 3:53pm EST

Episode 1 - Sirius XM Radio Personality Dave Dwyer, CSP

Listen up as Mike and guest co-host Wendy talk to Sirius XM Radio Personality Dave Dwyer about his early days at MTV, his time at Comedy Central, and what can best be termed about his higher calling. This episode pairs well with a nice crisp white!

Direct download: Episode_1_Dave_Dwyer_CSP.m4a
Category:Biography -- posted at: 3:38pm EST

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